Welcome to Bay Area Diamond Company.

Make yourself comfortable

We offer the best quality & selection in jewelry, top-notch customer service, and an incredibly relaxed atmosphere. We promise, your experience will be Undeniably Better with us than any other jeweler (— feel free to shop around and put this claim to the test!).

Bay Area Diamond Company is owned by Brian Rouse. Throughout his 30+ year career, Brian has been involved in almost every ‘facet’ of the jewelry industry, from a salesperson to bench jeweler to manager to store owner. Brian is a community-driven & customer-focused owner, and this is reflected in the way we operate.

Our stores are backed by the finest staff, who will not only become your long-term jewelry store associates, but your lifelong friends.