A good shopping experience starts with a store that has a great culture. This is why you’ll find something a little different at Bay Area Diamond Company. We’re not your grandparent’s stuffy jewelry store. And we’re not the pushy sales-driven robots at the mall. We’re fun! We care about you. And we want you to have a great time at our store! We’ve hand-selected our staff based on their personalities. We’re outgoing, compassionate, real and relatable - just like you.
When we’re not sitting down with a client, walking them through the process of selecting the perfect diamond and engagement ring for their budget and taste, we’re working on the details of our latest custom design project or spiffing up our showroom. You’ll love our bright and roomy space, complete with a coffee bar and adult beverage selections.
We’ve curated the best made-in-America engagement ring lines for you such as Tacori, Mark Schneider, Kirk Kara, and Sylvie. Each has a distinctive look that will get heads turning as you show off your personalized look. We’re the best when it comes to engagement rings – we deliver the whole package, from loose diamonds (mined, lab-grown, or color enhanced) to ring assortment (over 600 rings to choose from) to service (we’ll set your diamond and size your ring right here in our own goldsmith shop). And we’ve got you covered for everyday fashion jewelry like Elle, Tacori fashion, and tons of other silver and gold choices for anyone.
Shop worry-free when you enjoy our lifetime warranty that is transferable to hundreds of stores across the country. And if it’s a repair you need, when you pick up your looks-like-new-again piece, it comes with a 1-year warranty whether it was purchased at Bay Area Diamond Company or not.
Bay Area Diamond Company was started by Brian and Jill Rouse in 2005. Jill & Brian also opened Black River Diamond Company (in Medford, WI) in 2021, and Bay Area Diamond Company in Mundelein, Illinois in March of 2023! They bring industry experience and business knowledge to the table to give you the latest styles, unmatched quality, superb attention to detail, and real jewelry knowledge.
We’re constantly pioneering new ways to make the entire experience better for you, the client.