Now is a perfect time to get a gorgeous Mark Schneider bridal ring! Look at all of the beautiful Mark Schneider rings! http://www.bayareadiamond.com/brands/mark-schneider

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Now is a perfect time to get a gorgeous Mark Schneider bridal ring! Look at a... Read more

Since it is wedding season, we're letting you know about the multiple widths of plain bands we stock in many finger sizes. They're great for the bride or the groom, for everyday or for traveling, for work or play.

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Since it is wedding season, we're letting you know about the multiple widths ... Read more

Fun at the Baseball game! Bay Area Diamond Company added 3 new photos — with Leigha LaRae Rabas and 4 others at Wisconsin Timber Rattlers.

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Bay Area Diamond Company added 3 new photos — with Leigha LaRae Rabas and 4... Read more

For #TransformationTuesday, we have before and after pics of a size 15 gents ring that had to be cut off. Our goldsmith, Jenni, worked magic on it!. There's not much she can't do!

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For #TransformationTuesday, we have before and after pics of a size 15 gents ... Read more

 Bay Area Diamond Company updated their profile picture.

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Bay Area Diamond Company updated their profile picture. Read more

 Bay Area Diamond Company updated their cover photo.

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Bay Area Diamond Company updated their cover photo. Read more

Using toothpaste to clean your jewelry? The abrasives can scratch delicate gemstones and metals. A better alternative is to stop in and let us do it for you for free. And we'll also do an inspection to see if you're in need of any repairs.

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Using toothpaste to clean your jewelry? The abrasives can scratch delicate ge... Read more

Angelica Bracelets in every birth month - perfect gifts for Mother's Day!

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Angelica Bracelets in every birth month - perfect gifts for Mother's Day! Read more

Need I say more?

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Need I say more? Read more

Your votes of confidence mean the world to us! We appreciate all of our wonderful clients and love helping you every day!

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Your votes of confidence mean the world to us! We appreciate all of our wonde... Read more

Here is Mark Schneider's "Infinity" ring. "Take love, multiply it by infinity, take it to the depths of forever, and you'll still only have a glimpse of how much I love you."  - Meet Joe Black

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Here is Mark Schneider's "Infinity" ring. "Take love, multiply it by infinity... Read more

This Kirk Kara wedding set is lovely with its vibrant blue sapphires! Like and share if you agree.

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This Kirk Kara wedding set is lovely with its vibrant blue sapphires! Like an... Read more

Enjoy the unseasonably warm weather this weekend? Here's another ray of sunshine - a sparkling split shank ring from Romance Bridal.

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Enjoy the unseasonably warm weather this weekend? Here's another ray of sunsh... Read more

Getting in an Antwerp state of mind...only 2 days until Brian leaves!

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Getting in an Antwerp state of mind...only 2 days until Brian leaves! Read more

Congratulations Kirk Kara!

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Congratulations Kirk Kara! Read more

Our Sunday fun day consisted of some training at the store. #neverstopimproving

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Our Sunday fun day consisted of some training at the store. #neverstopimproving Read more

#tbt Our very first trip to Antwerp in 2007. We look like babies! Bay Area Diamond Company with Brian Rouse and Jill M Rouse.

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Bay Area Diamond Company with Brian Rouse and Jill M Rouse. Read more

Hey guys, you know what holiday is coming up, right?

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Hey guys, you know what holiday is coming up, right? Read more

Brand new shimmering birthstone pendants - these really catch the light! Available with diamonds or without.

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Brand new shimmering birthstone pendants - these really catch the light! Avai... Read more

Would you rather have a diamond that's blindingly beautiful or dull and flat? There really IS a difference! The most exquisite sparkle comes from Antwerp. Have Brian pick one out for you on his upcoming trip. http://www.bayareadiamond.com/pages/antwerp_diamonds

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Would you rather have a diamond that's blindingly beautiful or dull and flat?... Read more

Pink morganite in rose gold is currently trending as an engagement ring. Would you like that or would you prefer a traditional diamond ring? Bay Area Diamond Company shared Allison-Kaufman Jewelry's video.

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Bay Area Diamond Company shared Allison-Kaufman Jewelry's video. Read more

We're painting at the store tonight and I didn't have paint clothes. But I found this awesome outfit on the clearance rack. I think I could find other places to wear this too, huh? Bay Area Diamond Company added 2 new photos.

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Bay Area Diamond Company added 2 new photos. Read more

Exquisite diamond bangle bracelet! Bay Area Diamond Company added a new photo to the album: New Arrivals.

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Bay Area Diamond Company added a new photo to the album: New Arrivals. Read more

Our favorite new items in the store Bay Area Diamond Company added 2 new photos to the album: New Arrivals.

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Bay Area Diamond Company added 2 new photos to the album: New Arrivals. Read more

What's the perfect gift for a St Patrick's Day anniversary? Watch this video to find out! And wait to see what's for dessert, too...

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What's the perfect gift for a St Patrick's Day anniversary? Watch this video ... Read more

Add-A-Pearl necklaces are usually started with 1, 3 or more pearls on a chain. You can choose to add a personal touch with an engraved charm or you may choose to enhance the starter necklace with a beautiful diamond or gold filigree clasp.
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<br>The time-honored tradition of giving an Add-A-Pearl necklace to a young girl started decades ago. And the ritual of growing the strand with the passing of special occasions continues today. We have a myriad of sizes and colors of pearls to choose from when you are ready to add to your necklace. All stringing is done professionally in-house.
Allison-Kaufman Company, in business since 1920, is one of the oldest and most respected diamond jewelry manufacturers in the United States. Our family owned business has had a commitment to manufacturing the best in fine diamond jewelry for nearly a century. Our quality and workmanship is unsurpassed and our styling is legendary. Our knowledgeable and experienced staff selects only the most brilliant diamonds to be meticulously hand set into exquisite, handcrafted Allison-Kaufman diamond jewelry.
With over 500 bracelets from which to choose and made in the USA using recycled metals, Angelica offers easily adjustable bracelets with charms that let a woman show how she feels, what she believes in and who she is. Angelica is from the Royal Chain Group, a 35-year-old, 2nd generation family-owned company and one of the country's leading and most respected manufacturers of jewelry. In addition, $.25 of each bracelet is donated to Generation Rescue, a national organization committed to improving the quality of life for those affected with autism.
Manufacturing beautiful bridal jewelry for over 40 years, Benchmark utilizes the finest skilled craftsmen and state of the art technology to create beautiful wedding rings in gold, palladium, and platinum. Proudly manufactured in the U.S.A., each Benchmark ring is carefully crafted and undergoes a 6 step quality control process to ensure that your wedding ring will last for generations.
Discreet luxury, seduction and purity of lines are the characteristics of all Charles Garnier creations. Plain or exuberant hoops, romantic medals, audacious pendants, hearts, stars, water drops, or geometrical shapes - the creators of these wonders have been surprising us year after year by presenting collections that propose eternal classic as well as the most avant-garde pieces.
Citizen Eco-Drive proves that style and sustainability can co-exist with ecologically-friendly timepieces. Utilizing the power of light, Citizen Eco-Drive technology converts light into stored energy to power the watch for at least six months, even in the dark. Fueled by light, it never needs a battery.
A refreshing antidote to wardrobe boredom, Debbie Brooks' sassy, eye catching, and sophisticated handbags will make you the star of every event. Vibrant color palette with expansive pattern choices and unique designs to compliment any outfit and personality. Individually crafted with artisan acrylics and adorned with Swarovski crystals and semi-precious stones. With that added to touch of whimsy to keep you grinning, and your friends irresistibly asking you: "Where did you get that bag?"
Every year, we travel nearly 10,000 miles to hand select diamonds in Antwerp for our customers. With our connections overseas, we are able to cut out the middleman, and save money in the process. With this elite service, we extend these savings to our customers, and are able to get the best selection of diamonds in the world. Visit our store and let us cross the seas to hand select the perfect diamond for you!
The Doves Collection is a stunning blend of modern day heirloom jewelry. Carefully set in 18K gold and platinum, colored gemstones and diamonds are accentuated in Dove's modern, vintage, floral, romantic and contemporary designs. Each piece is designed and crafted to be timeless, stylish, wearable and sellable, an essential component of every woman's Jewelry wardrobe.
Frederic Duclos is an award winning French designer of contemporary sterling jewelry. Established in 1984, this family owned studio is based in Huntington Beach, California. The designer recently won two first place awards in the Jeweler's Choice Award competition for 2014 as well as finalist awards in 2013 and 2012. In addition, Frederic Duclos is a prestigious Designer of Distinction through the SPS. Each piece of jewelry is exclusively hand crafted in Europe, and reflects Frederic's paramount attention to detail. The gems used in each piece are carefully chosen and all of our jewelry is rhodium plated. Writes Frederic "I am thrilled that my contemporary designs are so well received by women across the United States and Canada. As a precious metal designer, I am privileged to be able to work in the beautiful surroundings of Southern California. I will continue to strive to create timeless, wearable pieces that transitions seamlessly from day to evening. Frederic designs over 5 new collections a year, so be sure to stop by and see his latest creations.
For over 30 years, John Bagley has been a true innovator in the competitive arena of designer jewelry. Whether it is in the soft colors of the Sapphire Iridescence collection, or the bold play of colors in the Black Magic collection, John Bagley has a look that appeals to everyone. John Bagley's jewelry is characterized by its creative vitality. Each piece is fresh, invigorating and contemporary in its styling. John's men's collection is equally dynamic and exciting.
Kirk Kara is a designer of fine handcrafted engagement sets & wedding bands, family-owned and committed to excellence since 1890. 
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<br>Our philosophy is to create artistically stunning symbols of devotion with the same passion and commitment as the bonds they represent, while honoring the family pledge of excellence and expertise set forth generations ago. 
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<br>With Kirk Kara you will find jewelry that epitomizes enduring romance and future heirloom pieces to be enjoyed every day.
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<br>Kirk Kara engagement rings can now be found in Wisconsin, and Bay Area Diamond is proud to be the exclusive carrier!
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Expertly crafted and handmade in the USA, Mark Schneider's unique and timeless bridal collection has designs for every bride. Mark is one of the few living designers to have a piece of jewelry on permanent display in the Smithsonian Institution Gem and Mineral Hall. He is also one of the most recognized American designers of our time. Mark's philosophy for jewelry is to create wearable pieces of art. Mark is intimately involved with every part of the process, from conception of his award winning pieces to the final touches that make his jewelry unique and distinguishable. 
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<br>Each bridal design is fully customizable and features an exclusive 'Secret Heart' with an engravable diamond. Every bride deserves the beauty of design.
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<br>Bay Area Diamond Company is the exclusive carrier of Mark Schneider diamond engagement rings in the state of Wisconsin.
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The Collection includes hundreds of different beads that allow you to &quot;get personal&quot; and create unique jewelry reflecting your own individual style. The beads are designed and produced in Europe featuring Italian Murano Glass, Onyx, Mother of Pearl, Sterling Silver, Gold and Bronze. The possibilities are endless as to what each bracelet, necklace or earrings can look like. You start with just one bead and add additional beads as desired. Arrange and change the beads to compliment any fashion wardrobe of the day. The Collection offers a stopper system that creates segments allowing each bead to move independently as you move your wrist. Change just one segment or the entire piece; the inspiration is left to your imagination.
Roman & Jules delivers cutting edge jewelry that personifies what the modern day love story is all about. Through a unique design process Roman & Jules offers couples jewelry that is fashionable, bold and expressive, at affordable prices.
Finely crafted in 14kt or 18kt gold and diamonds, Romance features 
<br>impeccable quality and style. Romance utilizes extra quality control standards that result in a beautifully constructed ring. Romance is 
<br>created with the RomanceWhite alloy that offers a perfect combination of fluidity and whiteness.
<br>Your Romance ring is guaranteed to be of the highest quality and 
<br>is backed by a lifetime guarantee against defects in materials 
<br>and workmanship so you can enjoy a lifetime of beauty.
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